Interviews
Interviews
Podcast
11.5.2023
Jens Schlangenotto has what many people want: a view of Lake Chiemsee. It is quietly situated, just a few minutes away from the mountains that Jens Schlangenotto loves so much. He is a real "mountain freak" and there is hardly anything more beautiful than the Chiemsee region. There he can spend hours hiking, cycling and simply relaxing, thinking and being creative. After working in hotels and the energy market, he is now primarily a consultant, foreign minister for his companies and a brand development coach. He is not thinking about retirement.
I bought a mountain bike, which you need here to cover a bit of distance in the mountains. Two to three times a week, I go up the mountain for two to three hours. The nearest access point is just three kilometers away, which is perfect for a short tour in the morning or afternoon, where I can simply switch off.
For me, that's part of it. For me, hiking is my meditation, my source of inspiration, for all the crazy things I come up with. During my time in the mountains, I ask myself the question: what can I bring to the world of marketing and communication that didn't exist before? Almost everything that is normal bores me.
That was one of my most formative times. I learned there to serve and to do everything for a customer. That doesn't mean that I sold a guest a product and that was good. No, you have to make sure that everything afterwards is to their absolute satisfaction, that they feel taken care of. After working for O2 and in the energy market, I later built my idea for Agent CS on this, a concierge service that didn't exist in Germany until then.
It's like a hotel, only different. Most of the clients we have and have had don't want to deal with everything. They usually don't have the desire, time or perhaps even the expertise for a task and that's where we come in. We plan trips for couples, we organize accommodation for business trips and we also source products from all over the world. A customer once called to say he was in Tokyo and the laces of his shoe had broken. He didn't have time to fix it because he had appointments. So we worked with the local hotel to make sure the man got his shoelaces back.
It's very mixed, but most of them are entrepreneurs, wealthy people and of course high net worth individuals, i.e. the richest people in the world.
I would deliberately not say that. Money plays a role for these people in particular. They want to know exactly what they are getting for what sums and whether it is justified. We would also never sell services that we consider to be overpriced. We are the natural spam filter for offers for customers.
I wouldn't say crazy, but perhaps extraordinary. A customer once wanted to celebrate his wedding anniversary with his wife on a property where the French film Le Mépris was shot. The problem was that the property belongs to the Agnelli family, who are behind Fiat. It wasn't easy, but we managed to persuade them to make the date possible. However, in the end it fell through because of the price, which was unfortunately a little too high for the client. I could tell dozens of stories like that.
I got to know Christian Bischoff back then, who is probably one of the most successful coaches in Germany. I saw potential in it and built it up together with him over more than ten years. However, I also realized that I wanted to try something new again, so I left in February of this year.
We were very successful before Corona, so I would say it's worth it, yes. Since then, I've been working as a foreign minister for Agent CS, which means I'm no longer so heavily involved in operations, but I'm still a managing partner. I also advise companies and individuals on building brands, have made a few investments and am working on two companies, one for regeneration and one for finding strengths. That interests and fascinates me a lot.
No, I don't think so. I recently created a large collage with everyone on it: my friends, my clients, my customers. I wrote about it: People buy from people. AI and performance marketing are all well and good, but at the end of the day, people want to experience a product, feel well advised and associate something with it. That has nothing to do with AI.
I'm thinking of the playground when I was a boy. We used to sneak out during the break to a nearby bakery and buy a mud roll - a roll with a fat man inside. If you squeezed it, you got the eponymous slush. I always went there, even when I wasn't hungry or had no appetite. It was just a feeling that it had to be part of it. It's similar with BMX riding. Everyone wears similar clothes, talks about the same topics and you think to yourself: I belong to this gang and I want what this gang buys and wears. AI can't replace that.
My parents are neither particularly rich nor particularly poor. So we had nice vacations, but they always said that I should do things for myself. That's why I picked weeds or wiped windows at the highway service station. Of course, the pay wasn't particularly high and I certainly never thought that I would be able to make a living like that. But I always worked a lot and realized early on: If you work passionately, you will be rewarded. Money is then just a hygiene factor. And that's exactly how it turned out.
Absolutely not. What else am I supposed to do all day? Work isn't work for me because I'm passionate about the things I do and they interest me. I'm looking at two mountains right now and I can work whenever I get creative. I can go hiking, go to the sauna, do things I feel like doing and still help companies and people. There's no need to retire.
Personal details: Jens Schlangenotto is a brand development coach. Previously, he worked in a hotel, was active in the telecommunications sector and the energy market and set up a concierge service. He is also an investor and focuses on regeneration and strength orientation, among other things.
Interviews
11.5.2023
Nils Wischmeyer
Jens Schlangenotto is a brand building coach and, as an investor, focuses on regeneration and strength orientation, among other things. He has built up many brands over the years and shares his experiences, views and key lessons in this interview.
Jens Schlangenotto has what many people want: a view of Lake Chiemsee. It is quietly situated, just a few minutes away from the mountains that Jens Schlangenotto loves so much. He is a real "mountain freak" and there is hardly anything more beautiful than the Chiemsee region. There he can spend hours hiking, cycling and simply relaxing, thinking and being creative. After working in hotels and the energy market, he is now primarily a consultant, foreign minister for his companies and a brand development coach. He is not thinking about retirement.
I bought a mountain bike, which you need here to cover a bit of distance in the mountains. Two to three times a week, I go up the mountain for two to three hours. The nearest access point is just three kilometers away, which is perfect for a short tour in the morning or afternoon, where I can simply switch off.
For me, that's part of it. For me, hiking is my meditation, my source of inspiration, for all the crazy things I come up with. During my time in the mountains, I ask myself the question: what can I bring to the world of marketing and communication that didn't exist before? Almost everything that is normal bores me.
That was one of my most formative times. I learned there to serve and to do everything for a customer. That doesn't mean that I sold a guest a product and that was good. No, you have to make sure that everything afterwards is to their absolute satisfaction, that they feel taken care of. After working for O2 and in the energy market, I later built my idea for Agent CS on this, a concierge service that didn't exist in Germany until then.
It's like a hotel, only different. Most of the clients we have and have had don't want to deal with everything. They usually don't have the desire, time or perhaps even the expertise for a task and that's where we come in. We plan trips for couples, we organize accommodation for business trips and we also source products from all over the world. A customer once called to say he was in Tokyo and the laces of his shoe had broken. He didn't have time to fix it because he had appointments. So we worked with the local hotel to make sure the man got his shoelaces back.
It's very mixed, but most of them are entrepreneurs, wealthy people and of course high net worth individuals, i.e. the richest people in the world.
I would deliberately not say that. Money plays a role for these people in particular. They want to know exactly what they are getting for what sums and whether it is justified. We would also never sell services that we consider to be overpriced. We are the natural spam filter for offers for customers.
I wouldn't say crazy, but perhaps extraordinary. A customer once wanted to celebrate his wedding anniversary with his wife on a property where the French film Le Mépris was shot. The problem was that the property belongs to the Agnelli family, who are behind Fiat. It wasn't easy, but we managed to persuade them to make the date possible. However, in the end it fell through because of the price, which was unfortunately a little too high for the client. I could tell dozens of stories like that.
I got to know Christian Bischoff back then, who is probably one of the most successful coaches in Germany. I saw potential in it and built it up together with him over more than ten years. However, I also realized that I wanted to try something new again, so I left in February of this year.
We were very successful before Corona, so I would say it's worth it, yes. Since then, I've been working as a foreign minister for Agent CS, which means I'm no longer so heavily involved in operations, but I'm still a managing partner. I also advise companies and individuals on building brands, have made a few investments and am working on two companies, one for regeneration and one for finding strengths. That interests and fascinates me a lot.
No, I don't think so. I recently created a large collage with everyone on it: my friends, my clients, my customers. I wrote about it: People buy from people. AI and performance marketing are all well and good, but at the end of the day, people want to experience a product, feel well advised and associate something with it. That has nothing to do with AI.
I'm thinking of the playground when I was a boy. We used to sneak out during the break to a nearby bakery and buy a mud roll - a roll with a fat man inside. If you squeezed it, you got the eponymous slush. I always went there, even when I wasn't hungry or had no appetite. It was just a feeling that it had to be part of it. It's similar with BMX riding. Everyone wears similar clothes, talks about the same topics and you think to yourself: I belong to this gang and I want what this gang buys and wears. AI can't replace that.
My parents are neither particularly rich nor particularly poor. So we had nice vacations, but they always said that I should do things for myself. That's why I picked weeds or wiped windows at the highway service station. Of course, the pay wasn't particularly high and I certainly never thought that I would be able to make a living like that. But I always worked a lot and realized early on: If you work passionately, you will be rewarded. Money is then just a hygiene factor. And that's exactly how it turned out.
Absolutely not. What else am I supposed to do all day? Work isn't work for me because I'm passionate about the things I do and they interest me. I'm looking at two mountains right now and I can work whenever I get creative. I can go hiking, go to the sauna, do things I feel like doing and still help companies and people. There's no need to retire.
Personal details: Jens Schlangenotto is a brand development coach. Previously, he worked in a hotel, was active in the telecommunications sector and the energy market and set up a concierge service. He is also an investor and focuses on regeneration and strength orientation, among other things.
About the author
Nils Wischmeyer
Nils Wischmeyer writes about financial markets, investments, banks, banking regulation and white-collar crime.
