A spontaneous idea from a triathlete developed into a company with an annual turnover of 725 million Swiss francs and a stock market valuation of more than six billion dollars. The running shoe from the Zurich-based company On - with a special sole - is now worn by numerous professional athletes and celebrities. One of the most famous is former tennis pro Roger Federer, who also joined the company. How did you manage to build up this brand - despite competitors such as Nike and Adidas?

In this new episode of "True Deals", Judith Henke and Christina Kleinfeld also explain how the rapid growth was achieved with the help of private equity investors. Why was the company suitable for this particular investor group, which is very secretive? In an interview with Jan Hoffmann, Head of Alternative Investments at FINVIA, the exact approach of private equity funds is explained in more detail.

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This podcast is produced by Podstars by OMR. It is presented by the family office FINVIA and Finance Forward.

A new episode of True Deals about the machinations of international companies, corrupt managers and spectacular deals is published every second Friday.

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