Podcast

Podcast

True Deals Episode 8: Why Patagonia invests its own profits in climate protection projects

5.5.2023

Many shareholders still tend to prefer high profits to sustainable investments. The Global Impact Investing Network estimated the size of the global impact investing market at USD 1.162 trillion in 2022. The areas of green bonds and corporate impact investing in particular are gaining in importance.

Patagonia founder Yvon Chouinard was quick to replace environmentally harmful materials with more environmentally friendly substitutes. Last year, he went one step further and transferred his company to two organizations: To the Patagonia Purpose Trust and the non-profit organization Holdfast Collective. Patagonia's profits are now invested in social and climate protection projects.

In this episode, Barbara Wokurka, Head of Impact Investing at FINVIA, is our guest expert.

This podcast is produced by Podstars by OMR. It is presented by the family office FINVIA and Finance Forward.

A new episode of True Deals about the machinations of international companies, corrupt managers and spectacular deals is published every second Friday.

True Deals Episode 8: Why Patagonia invests its own profits in climate protection projects

Podcast

True Deals Episode 8: Why Patagonia invests its own profits in climate protection projects

5.5.2023

Barbara Wokurka

Episode 8 is about the growing impact investing market and the story of Patagonia founder Yvon Chouinard.

Many shareholders still tend to prefer high profits to sustainable investments. The Global Impact Investing Network estimated the size of the global impact investing market at USD 1.162 trillion in 2022. The areas of green bonds and corporate impact investing in particular are gaining in importance.

Patagonia founder Yvon Chouinard was quick to replace environmentally harmful materials with more environmentally friendly substitutes. Last year, he went one step further and transferred his company to two organizations: To the Patagonia Purpose Trust and the non-profit organization Holdfast Collective. Patagonia's profits are now invested in social and climate protection projects.

In this episode, Barbara Wokurka, Head of Impact Investing at FINVIA, is our guest expert.

This podcast is produced by Podstars by OMR. It is presented by the family office FINVIA and Finance Forward.

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Find out more about FINVA, our independent services and our unique approach as a family office.

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FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

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FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

Learn more

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FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

Learn more

Learn more

FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

Learn more

Learn more

FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

Learn more

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FINVIA - Beyond Wealth

Find out more about FINVA, our independent services and our unique approach as a family office.

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About the author

Barbara Wokurka

True Deals Episode 8: Why Patagonia invests its own profits in climate protection projectsTrue Deals Episode 8: Why Patagonia invests its own profits in climate protection projects

Barbara Wokurka is responsible for impact investing at FINVIA. She can look back on 30 years of professional experience working for financial service providers and in the real economy in the areas of corporate finance and asset management.

She laid the foundations of her career at Deutsche Bank in Frankfurt and London in the Corporate Finance division before joining Porsche AG in 1999 to set up and head up asset management for the Group. In 2007, she moved to Quoniam Asset Management GmbH, where she initially looked after German Tier 1 clients and then took over sales management for the international market as a partner, including the establishment and management of the Quoniam branch in London.

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